The 95% Failure Factor and How To Avoid It...

If you have been looking at Internet marketing for any length of
time, surely you have heard the depressing 95% 'failure rate'
statistics for new marketers (nicknamed "newbies"). Why, one
might ask, is this happening? Most people with enough
intelligence to surf the Internet are capable of following
instructions, so there has to be a reason for so few success
stories.

The Unrealistic Expectations of "Newbies"

Most people attempting to market on the Internet for the first
time have unrealistic expectations, which are fueled by all the
'hype' they see in ads and on websites. These "newbies" initially
have no clue that they are viewing 'hype' that is simply meant to
separate them from the contents of their wallets by unscrupulous
marketers. The poor saps believe what they see in these ads, and
shell out their hard earned dollars for an unending parade of
eBooks, membership sites, and eCourses, the contents of which are
almost all available for Free on the Internet if they knew where
to research the topics! They are led, like lambs to the
slaughter, on an endless road in search of the magic formula that
will put them in the top 5% of marketers online who actually do
succeed. These "newbies" truly believe they can realistically
earn a six-figure income within 90 days as some "opportunities"
claim!

Because they believe the 'hyped' information they are seeing on
the Internet - on websites, and in Newsletters and eBooks, they
spend unnecessary money and waste far too much time digging for
that one big secret that will let them earn big bucks by setting
up one website that will pump money into their bank accounts on
autopilot! After all, isn't that what the gurus they have
constantly paid keep telling them?

Let's Be Realistic Here...

First of all, "gurus" have lists of thousand that they have built
up over several months or years. The guru develops a new
"revolutionary, secret" informational product that is then
promoted to these people who have opted-in to the mailing list.
The members on these lists, also, are probably "newbies" paying
for that bit of magic information that, once revealed, will make
them rich beyond their wildest dreams! No wonder these "gurus"
make six figures! They have the right tools (autoresponders,
squeeze pages, presell pages, bonus offers, back-end offers,
Newsletters, affiliate products, eBooks, and back links, joint
ventures and ad-tracking software to tell them which ads and
advertising resources actually work), and that makes all the
difference.

Information Overload...

Most "Newbies" waste far too much of their precious time
searching for the magic bullet that will blow away every obstacle
in the way of their six-figure goal. Basic information that they
already have is probably more than enough to get started, but
they will not earn six-figures in 90 days...that much is
certain.

The three most important factors the 95% fail to realize:

1. Never get bogged down in 'information overload'. Time spent on
gathering information on marketing should be limited to reading
only a handful of newsletters and information sent from their
opt-in lists. Too much of either is bogging a marketer down and
is a veritable waste of time. If a Newsletter or opt-in list is
only sending you an endless list of links that sell you stuff,
and give very little valuable marketing information, they should
be dropped like a hot potato. Such things are designed to do only
one thing - to separate a trusting "newbie" from his/her hard
earned cash.

2. Marketers should spend their valuable, and often limited, time
on the Internet where it will offer the most benefit. If it will
not earn you money, it probably is a waste of your time. A wise
marketer always will refrain from "program hopping" and will pick
only one or two long running, proven money making programs to
promote.

3. Take things step by step and focus on actively promoting your
chosen (one or two - not dozens at a time)programs that have
proven to endure the test of time. Choose those programs
carefully. A good program, if promoted, tested and tweaked
properly, will be successful at earning a substantial income. The
best programs are to be found in a product that is in a niche
that is popular and selling well. How does one find this
information?
Hint: look at the product listings in the ClickBank Marketplace.
Each listing has different criteria that rank each product by
popularity, and the percentage of sales that result from
affiliate efforts, along with other information. One look at the
product title and you will be able to determine the niche that is
popular and selling well for affiliate members of ClickBank.
Knowing your target niche will help you with Adwords, and other
PPC programs. Just remember that the narrower and more focused
your targeting is, the less your clicks will cost and the more
money you will keep in your pocket.

If you follow this simple set of three steps, online success will
definitely follow. Just break all this down to three words.

1. Focus - Focus on less to achieve more
2. Time - Manage your time to ROI ratio - Use time, do not waste
it.
3. Target - Target to the smallest niche possible and you will
keep more money in your bank account.

Keep things simple. That practice alone has worked for hundreds
of successful online marketers. Quite a few successful marketers
have practiced the above principles all the way to the bank to
deposit six-figure incomes. Are you next?